Bold pigment without the dryness that gives matte lipstick its reputation. Nudes that read as your own mouth, reds from bright through to deep, browns that never really went out, and a berry for the nights that want more. Every shade shares its name with a liner in the range.
Matte Lipstick
Matte lipstick usually asks you to choose between colour that lasts and lips that stay comfortable. These do not. Pigment load is high enough that one pass covers, and the formula stays soft on the mouth for hours rather than tightening after twenty minutes.
The finish is soft matte rather than flat. It absorbs light without looking chalky, which photographs cleanly and reads as deliberate in daylight. A blot and a second coat deepens the colour if you want more.
Nude Lipstick Shades
Three nudes cover most of what people mean by the word. Light Nude for a barely-there finish that still defines the mouth. Nude for something closer to your own tone, only cleaner. Pink Nude for a nude with warmth running through it, which suits fair and medium complexions particularly well.
A nude lipstick should look like your mouth on a very good day rather than like a beige stripe. Depth matters more than the label: pick one a shade deeper than your natural lip and the effect stays natural without disappearing.
Red Lipstick and Deeper Shades
Four reds, each doing a different job. Warm Red is the everyday one, bright without being loud. Classical Red is the traditional blue-toned red that makes teeth look whiter. Maroon Red goes deeper for evening, and Brown Red sits between the reds and the browns for something more muted.
Deep Berry and Purple take it further still. A dark red lipstick or a berry is the shade most likely to travel into the skin around the mouth, which makes a liner underneath less optional here than anywhere else in the range.
Brown Lipstick
The nineties lip that keeps coming back because it never actually left. Brown suits olive and deep complexions especially well and looks considerably more modern than its reputation suggests.
Brown for a mid-tone that works in daylight, Dark Brown for depth, and Runway Rouge when the mouth is meant to be the whole look. Worn with nothing else on the face, a brown lipstick does more work than a full routine.
Luxury Lipstick, Vegan and Cruelty Free
Built on carnauba wax and jojoba seed oil rather than the drying alcohols most matte formulas rely on. The wax holds the shape and the finish, the oil keeps the wear comfortable, and nothing in the range contains carmine or any other animal-derived ingredient.
Every shade name here appears in our lip liner range as well, so the border and the colour can match exactly rather than approximately. Add a lip gloss over the top and the same matte turns reflective without losing the shade underneath.
